Who’s Advertising on ‘Obamacare’ in Paid Search and Why?
With no end in sight to the debate over the Affordable Care Act (ACA), commonly known as Obamacare, AdGooroo decided to take a look at Paid Search activity surrounding the controversial law. To do so,...
View ArticleHealth Insurance Highly Competitive in Paid Search Advertising
In our latest report AdGooroo looks at the Health Insurance category and Paid Search advertising. Specifically, we examined U.S. Google AdWords activity for desktop and tablet on 6,003 health...
View ArticleThe Affordable Care Act in Paid Search Advertising – A Retrospective
With the potential repeal of the Affordable Care Act on the horizon, January 31st marked the end of what may be the final open enrollment period for the ACA, popularly known as Obamacare. To evaluate...
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